Digital TV News: Doug Ray
Nielsen to launch unified cross-media measurement in Q4 2022
Dec 8, 2020 – Nielsen (NYSE: NLSN) has announced plans to launch a single, cross-media solution to drive more comparable and comprehensive metrics across platforms. The company plans to begin the rollout in Q4 2022.
News categories:
Nielsen, Karthik Rao, Doug Ray, Adam Gerber, Daryl Lee, Advertising, Big Data, Digital TV, USA
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