Digital TV News: Eric Hoffert
AppNexus grows connected TV marketplace 748% year-over-year
Jul 12, 2018 – AppNexus has announced advertiser spend in its connected TV marketplace grew 748% percent year-over-year in the second quarter of 2018 versus the second quarter of 2017, and grew 69% percent quarter-over-quarter in the second quarter of 2018 versus the first quarter of this year.
News categories:
AppNexus, Eric Hoffert, Brian Lam, Tyler Fitch, Advertising, Digital TV, Results, Streaming, USA
AppNexus sees steep rise in video business
Feb 13, 2018 – AppNexus has announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform.
News categories:
AppNexus, Eric Hoffert, Advertising, USA
AppNexus integrates with Tru Optik's OTT Marketing Cloud
Nov 8, 2017 – AppNexus and Tru Optik have announced that connected TV buyers and sellers using AppNexus' platform will be able to segment and target audiences based on data offered through the integration of Tru Optik's OTT Marketing Cloud.
News categories:
AppNexus, Tru Optik, Eric Hoffert, Andre Swanston, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA
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