Digital TV News: Eric Mathewson
WideOrbit launches ZingX buy-side platform for U.S. local TV
Jan 12, 2023 – WideOrbit has announced the launch of ZingX, a buy-side platform offering direct access to inventory from thousands of broadcast TV stations using WideOrbit's premium sell-side exchange, WO Marketplace.
News categories:
Comscore, WideOrbit, Carol Hinnant, Eric Mathewson, Michelle Ricciuti, Advertising, Digital TV, USA
Comscore powers automated TV ad buying and selling at WideOrbit
Mar 8, 2022 – Comscore (Nasdaq: SCOR) and WideOrbit are expanding their partnership to create the next generation of automated linear TV buying and selling. WideOrbit will use Comscore TV information to power automated TV transactions and audience targeting.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
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