Digital TV News: Eric R. Mathewson
WideOrbit and Mediaocean automate local broadcast TV ad transactions
Jan 23, 2019 – WideOrbit and Mediaocean are partnering to automate the buying and selling of local broadcast ad spots, making it easier for media buyers to add local television inventory to brand campaigns.
News categories:
WideOrbit, Mediaocean, Eric R. Mathewson, Bill Wise, Advertising, Digital TV, USA
WideOrbit now offers local ad inventory on more than 1,000 TV channels
Jan 4, 2018 – Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic is now the first and only platform to offer local ad inventory on more than 1,000 TV channels.
News categories:
WideOrbit, Eric R. Mathewson, Nick Waller, Advertising, Big Data, Worldwide
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