Digital TV News: Frank Comerford
NBC/Telemundo and NBC Sports offer local TV attribution with TVSquared
Dec 12, 2019 – NBCUniversal Owned Television Stations and the NBC Sports Regional Networks (RSNs) have partnered with TVSquared. All 42 NBC and Telemundo owned stations and nine RSNs can now provide advertisers with a same-day view into how their TV campaigns are impacting business outcomes.
News categories:
TVSquared, NBCUniversal, Jo Kinsella, Frank Comerford, Advertising, Big Data, Digital TV, USA
Comscore expands partnership with NBC and Telemundo owned stations
Jan 22, 2019 – Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), have announced a partnership. All NBC and Telemundo owned stations will now use Comscore’s linear TV currency, as well as its local mobile and desktop insights.
News categories:
Comscore, NBCUniversal, Bryan Wiener, Frank Comerford, Advertising, Big Data, USA
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