Digital TV News: Frank Comerford
Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories:
Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA
NBC/Telemundo and NBC Sports offer local TV attribution with TVSquared
Dec 12, 2019 – NBCUniversal Owned Television Stations and the NBC Sports Regional Networks (RSNs) have partnered with TVSquared. All 42 NBC and Telemundo owned stations and nine RSNs can now provide advertisers with a same-day view into how their TV campaigns are impacting business outcomes.
News categories:
TVSquared, NBCUniversal, Jo Kinsella, Frank Comerford, Advertising, Big Data, Digital TV, USA
Comscore expands partnership with NBC and Telemundo owned stations
Jan 22, 2019 – Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), have announced a partnership. All NBC and Telemundo owned stations will now use Comscore’s linear TV currency, as well as its local mobile and desktop insights.
News categories:
Comscore, NBCUniversal, Bryan Wiener, Frank Comerford, Advertising, Big Data, USA
Latest News
- Simplestream launches automated SCTE-35 Marker Inserter
- StarTV to offer streaming video via satellite in Mexico
- Channel 4 chooses Witbe to automate streaming app QA testing
- Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
- ATSC expanding video compression options for ATSC 3.0
- Swisscom to acquire Vodafone Italia
- Video Solutions selects Whip Media reporting and royalty payments system
- SLING TV launches free classic arcade games
- Western Europe OTT revenues to be up 55% in 2029
- Irdeto releases 'State of the Video Entertainment Industry' report
- Paramount to sell 13.01% stake in Viacom18 to Reliance Industries
- Telia cuts cloud costs for DVR services with Synamedia
- Bitmovin and Yospace launch live streaming ad partnership
- Teads expands exclusive CTV native ads partnership with LG Ad Solutions
- Sinclair & APTS offer free ATSC 3.0 channel hosting for public TV stations
- Proximus launches multiscreen Pickx apps with 3SS
- ZTE and Moratelindo deploy Android TV STB in Indonesia
- Free viewing increases lead over SVOD
- New TV Box for Proximus customers
- Zapping deploys Zixi for OTT content delivery