Digital TV News: George W. Ivie

Media Rating Council issues Digital Audience-Based Measurement Standards
Dec 7, 2017 – The Media Rating Council (MRC) has released standards for digital audience-based measurement. The standards spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, USA