Digital TV News: Hanna Kahlert
52% of U.S. consumers stop paying attention when ads come on the TV
Jul 29, 2021 – As consumers have been forced to self-filter what they spend their attention on in an increasingly saturated attention environment, it is increasingly ads which are not making the cut, a new report from MIDiA has found.
News categories:
MIDiA, Hanna Kahlert, Advertising, Digital TV, Market Research, USA
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