Digital TV News: Hanna Kahlert

52% of U.S. consumers stop paying attention when ads come on the TV
Jul 29, 2021 – As consumers have been forced to self-filter what they spend their attention on in an increasingly saturated attention environment, it is increasingly ads which are not making the cut, a new report from MIDiA has found.
News categories: MIDiA, Hanna Kahlert, Advertising, Digital TV, Market Research, USA