Digital TV News: Helen Katz
Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories:
Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2022, Digital TV, USA
Fox Corp and ad agencies join Project OAR addressable TV consortium
Jun 13, 2019 – Fox Corporation has joined the Project OAR addressable TV advertising consortium. In addition, Project OAR has formed an Agency Advisory Committee with participation from Publicis Media, Omnicom Media Group, GroupM, IPG/Magna, Dentsu Aegis Network, Havas and Horizon Media.
News categories:
Project OAR, Fox Corp, Dan Callahan, Jonathan Steuer, Helen Katz, Zeev Neumeier, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA
Latest News
- Evoca expands to Denver with Altitude Sports
- European Parliament agrees Digital Services Act (DSA) proposal
- Worldwide semiconductor revenue grew 25.1% in 2021
- MPEG LA offers one-stop license for ATSC 3.0
- discovery+ now available on LG Smart TVs in Canada
- SLING TV comes to VIZIO SmartCast platform
- VideoAI from CTS automates video content metadata generation
- Irdeto brings Server Side Ad Insertion solution to market
- Five million Brits spending full working day on streaming sites
- Breezeline launches cloud-based TV service
- ATSC 3.0 technologies selected for Brazil's TV 3.0 system
- European Audiovisual Observatory publishes report on media ownership in Europe
- MPEG-H selected as audio system for Brazil's TV 3.0 Project
- Altice partners with Ampersand to sell addressable ad inventory
- Cgates goes live with Synamedia video network solutions
- Video Solutions AG launches AVOD channels with Amagi
- Netflix shows signs of slowing in the U.S.
- A-LIVE partners with Minerva to offer fans NFTs of music concert
- Pay TV revenues in the MENA region to decline by $1.5bn
- ViacomCBS migrates from satellite to IP content distribution with CommScope