Digital TV News: Jed Meyer
Blockgraph and Kantar partner to advance convergent TV measurement
Nov 1, 2022 – Blockgraph’s Identity Operating System (IDoS) allows for direct matching between Kantar’s panel and client data sets. With the integration, Kantar match rates with TV partners have increased over 10x.
News categories:
Blockgraph, Kantar, Jason Manningham, Jed Meyer, Advertising, Big Data, Digital TV, USA
National Geographic Channel Is First Network To Receive Second-By-Second Data From Nielsen's DigitalPlus Set Top Box Service
Dec 2, 2008 – Nielsen and National Geographic Channel (NGC) have announced that NGC will be the first network to access analyses on commercial performance through Nielsen's new DigitalPlus service, part of the Company's set top box analytics business.
News categories:
Nielsen, Cable TV, Market Research, Middleware, Set Top Box, USA
Nielsen and Charter Communications to Commercialize Set Top Tuning Data for Potential Measurement Uses
Mar 12, 2008 – The Nielsen Company and Charter Communications (NASDAQ:CHTR) have announced an agreement to commercialize the use of anonymous digital set top box (STB) data for analytical and potential audience measurement purposes for television.
News categories:
Nielsen, Charter Communications, Cable TV, Market Research, Middleware, Set Top Box, USA
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