Digital TV News: Jeremy Steinberg
MediaMath partners with TVSquared to deliver CTV attribution
Apr 22, 2020 – TVSquared has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices.
News categories:
TVSquared, MediaMath, Jo Kinsella, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA
Comscore segments added to IRIS.TV's Contextual Video Marketplace
Mar 2, 2020 – Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
News categories:
IRIS.TV, Comscore, Richie Hyden, Rachel Gantz, Todd Randak, David Clutter, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA
MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories:
LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- BARB releases Establishment Survey data for the UK for Q2 2022
- Simulmedia and TiVo renew data-licensing partnership
- Paramount+ joins Roku Channel’s Premium Subscriptions lineup
- Altice USA residential video RGUs down 85,000 in 2Q 2022
- DISH Network pay TV subscribers down 257,000 in 2Q 2022
- Over six million Android TV OS deployments for iWedia
- RTL Deutschland and Seven.One Entertainment to create addressable TV JV
- Charter residential video customers down 240,000 in 2Q 2022
- Access Advance adds further patent owners
- Disney+ app integrated on Foxtel set top boxes
- ADTH introduces ultra-compact USB ATSC 3.0 receiver
- ATSC 3.0-in-a-box from ENENSYS and Ateme powers WCRN Boston NEXTGEN TV
- Sinclair partners with Korean broadcasters to further NextGen broadcasting
- Linear TV viewing down as online long form viewing time continues to grow
- Auton and Anywave launch ATSC 3.0 broadcast internet test lab in Oregon
- OAN expands CTV reach with NetRange
- Liberty Global, Telefónica, InfraVia Capital to build fibre network in the UK
- Kaltura confirms receipt of unsolicited proposal from Panopto
- Comcast cable video subscribers down 521,000 in 2Q 2022
- Freeview Play adds new content discovery tools