Digital TV News: Jeremy Steinberg
MediaMath partners with TVSquared to deliver CTV attribution
Apr 22, 2020 – TVSquared has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. The partnership enables advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices.
News categories:
TVSquared, MediaMath, Jo Kinsella, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA
Comscore segments added to IRIS.TV's Contextual Video Marketplace
Mar 2, 2020 – Comscore (NASDAQ: SCOR) and IRIS.TV have announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV's Contextual Video Marketplace.
News categories:
IRIS.TV, Comscore, Richie Hyden, Rachel Gantz, Todd Randak, David Clutter, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA
MediaMath bidding infrastructure to integrate LiveRamp identities
Nov 5, 2019 – MediaMath has announced a partnership with LiveRamp (NYSE: RAMP). LiveRamp’s IdentityLink (IDL) will be integrated into MediaMath’s bidding infrastructure, providing marketers a best in class experience for targeting and measurement.
News categories:
LiveRamp, MediaMath, Travis Clinger, Jeremy Steinberg, Advertising, Big Data, Digital TV, OTT, USA
Latest News
- MENA pay TV revenues continue to fall
- FCA first automotive OEM with Alexa Custom Assistant
- Firstlight Media and NPAW optimise CDN switching for OTT providers
- ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
- DoubleVerify earns MRC accreditation for CTV measurement
- Philco launches Roku TV lineup in Brazil
- Chips&Media introduces WAVE6 series of video codec IPs
- Worldwide semiconductor revenue up 7.3% in 2020
- Kantar expands TV audience measurement panel in Georgia
- TDS introduces live, streaming TV product
- LG announces 2021 NEXTGEN TVs
- GTPL Hathway digital CATV subscribers unchanged YoY at 7.35 million
- Nordic consumers’ media spend unaffected by the pandemic
- Amazon launches mobile-only video plan in India
- VUALTO event orchestration and DRM chosen for ITV Hub VOD delivery
- Nielsen now tracking premium theatrical films on VOD platforms
- rlaxx TV now available on Amazon Fire TV and Android TV
- SK Broadband selects NAGRA forensic watermarking for IPTV STBs
- MovieLabs updates Enhanced Content Protection specification
- 24i integrates Float Left Roku framework with its app platform