Digital TV News: Joel Hassell
Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories:
Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA
Canoe adds Frontier to its dynamic ad insertion platform
Oct 28, 2019 – Canoe Ventures has added Frontier Communications (NASDAQ: FTR) to its footprint of VOD-DAI enabled television distributors. Frontier joins Charter (NASDAQ:CHTR), Comcast (NASDAQ: CMCSA) and Cox as the fourth MVPD to utilize Canoe’s Service Assurance platform.
News categories:
Canoe, Frontier Communications, Joel Hassell, Marcien Jenckes, James Frogameni, Advertising, Big Data, Cable TV, Digital TV, USA
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