Digital TV News: John Muszynski
Disney Advertising trials expanded cross-platform measurement
Mar 1, 2022 – Disney Advertising has announced that is building expanded measurement solutions with longstanding collaborators Samba TV, ComScore and Nielsen through trials with agency powerhouses Omnicom Media Group and Publicis Media.
News categories:
Disney Advertising, Samba TV, Publicis, Comscore, Lisa Valentino, Ashwin Navin, John Muszynski, Carol Hinnant, Advertising, Big Data, Digital TV, USA, Worldwide
NBCUniversal names iSpot.tv as first cross-platform Video Certified Measurement Partner
Jan 13, 2022 – NBCUniversal has announced a deal with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform.
News categories:
iSpot.tv, NBCUniversal, Publicis, Sean Muller, Kelly Abcarian, Krishan Bhatia, John Muszynski, Advertising, Big Data, Digital TV, USA
Latest News
- DIRECTV acquires majority stake in INVIDI Technologies
- Telly partners with Sensory on speech-to-text for TVs
- Verimatrix launches DVB ReAccess over-the-air CAS retrofit solution
- Magnite to power programmatic on Samsung TV Plus in Southeast Asia
- DIRECTV introduces MySports sports streaming service
- Comscore expands local currency deal with Coastal Television
- Oi sells pay TV operations to Mileto Tecnologia
- FIFA+ selects Magnite for global programmatic expansion
- 7.4% of households in Portugal use DTT exclusively
- Hyundai Mobis debuts holographic in-car head-up display at CES
- LG and Samsung unveil TheTake-powered shoppable TV at CES
- Venu Sports won't go ahead
- Telecom and pay TV revenue in Hong Kong to exhibit 1.8% CAGR
- HDR10+ Technologies announces latest ecosystem developments
- Plex partners with Technicolor on HDR for AVOD
- BitRouter announces new ATSC gateways for NEXTGEN TV
- Disney Advertising shares ad-supported MAU numbers
- DIRECTV offers programmatic access to linear satellite inventory
- XREAL announces AR collaborations at CES 2025
- 15 million no-display AI smart glasses expected to ship in 2030