Digital TV News: Jon Mansell
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
TheViewPoint integrates with FreeWheel
Nov 28, 2023 – TheViewPoint (TVP) has announced an expanded partnership with FreeWheel, offering brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.
News categories:
TheViewPoint, FreeWheel, Daniel Elad, Jon Mansell, Advertising, Digital TV, Streaming, Worldwide
Latest News
- Samsung enables pay TV in India without the need for a set-top
- StackAdapt offers access to Channel 4 programmatic inventory
- More drivers and passengers watching video in the car
- Allegro DVT launches test suite for Brazil's TV 3.0 DTT system
- RTÉ chooses Dalet to modernize content ecosystem
- ThinkAnalytics launches contextual advertising solution
- Amagi acquires Argoid AI
- DICE Verse partners with Zixi on IP channel distribution
- Walmart completes acquisition of VIZIO
- Semiconductor market poised for strong growth in 2024 and 2025
- WeTV partners with Magnite on video inventory monetisation
- Ipsos in discussions to acquire Kantar Media
- Teads extends Smart TV ad partnership with VIDAA
- Insolvency proceedings against WISI Communications terminated
- MYTV Mana-Mana streaming app integrated into Proton X70
- German video market remains stable
- Streambox Media launches subscription-financed TV in India
- European video subscription market settles into stable phase
- smartclip and Virtual Minds complete server technology integration
- Telia Finland transfers cable network operation and development to Teleste