Digital TV News: Jon Steinlauf
Discovery and OMG plan audience measurement trials
Feb 23, 2022 – Discovery and OMG have announced a data trial pilot, aiming to validate that burgeoning measurement services provide stable and accurate audience estimates. Comscore and VideoAmp will serve as the video measurement services for the initial set of advertisers.
News categories:
Discovery, Inc., Omnicom Media Group, Comscore, VideoAmp, Jon Steinlauf, Geoff Calabrese, Carol Hinnant, Michael Parkes, Advertising, Big Data, Digital TV, USA
Discovery makes investment in OpenAP
Jan 10, 2022 – OpenAP and Discovery, Inc. (NASDAQ: DISCA, DISCB, DISCK) have announced that Discovery will become a minority owner of OpenAP, the advanced advertising company bringing scale to audience-based campaigns in television.
News categories:
Discovery, Inc., OpenAP, Jim Keller, David Levy, Advertising, Big Data, Digital TV, USA, Worldwide
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