Digital TV News: Joy Baer
Advanced TV solutions are changing local market advertising
Oct 10, 2019 – FreeWheel (Nasdaq: CMCSA) has announced results from a survey of its Strata platform users — most of whom are specialists in local media planning and buying. These agencies are looking at data-driven and advanced TV solutions to help clients reach their customers in new ways.
News categories:
FreeWheel, Joy Baer, Advertising, Digital TV, Market Research, USA
FreeWheel announces programmatic OTT offering for local TV buyers
May 14, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that members of the FreeWheel Advertisers’ network using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations.
News categories:
FreeWheel, Joy Baer, Frost Prioleau, Advertising, Digital TV, OTT, USA
FreeWheel cuts inefficiencies in the local TV advertising process
Apr 9, 2019 – FreeWheel (Nasdaq: CMCSA) has launched enhancements to its Strata platform that will bring additional automation to the local TV advertising process. These enhancements will bring greater efficiencies to many of the tasks associated with buying such advertising.
News categories:
FreeWheel, Joy Baer, Adam Herman, Brett Jenkins, Advertising, Big Data, Digital TV, USA
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