Digital TV News: Justin Sampson

Barb to start reporting TV-set viewing of YouTube channels
Feb 26, 2025 – Barb, with Kantar Media, has expanded its measurement of the YouTube content that people watch on TV sets, selecting 200 YouTube channels that will become part of its daily audience reporting.
News categories: Barb, Kantar Media, Justin Sampson, Lucy Bristowe, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Barb releases Q3 2023 UK SVOD subscriptions data
Oct 26, 2023 – Barb has released data from its Establishment Survey showing that 19.3m UK homes (67.3%) had access to an SVOD service in Q3 2023, up from 18.8m (65.9%) that had access in Q2 2023.
News categories: Barb, Justin Sampson, Digital TV, Streaming, Subscribers, UK

BARB makes Netflix viewing reporting widely available
Nov 2, 2022 – Netflix is now included in BARB's UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as consolidated viewing, for viewing over a 7-day, 28-day or any user-defined period.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Netflix signs up to BARB measurement for the UK
Oct 12, 2022 – Netflix has signed up to BARB's measurement of what people across the UK are watching. For viewing from November 1st, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
News categories: BARB, Netflix, Justin Sampson, Reed Hastings, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

BARB releases Establishment Survey data for the UK for Q2 2022
Aug 4, 2022 – BARB has released data from its UK Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to SVOD services. In Q2 2022, 19.19 million UK homes had access, a decrease of 382k from 19.57 million in Q1 2022.
News categories: BARB, Justin Sampson, Digital TV, Streaming, Subscribers, UK

UK's BARB releases Establishment Survey data for Q4 2021
Feb 17, 2022 – BARB has released data from its Establishment Survey for Q4 2021. In Q4 2021, the number of UK households with access to an SVOD service rose above 19 million for the first time to reach 19.1 million homes (66.9% of households).
News categories: BARB, Justin Sampson, Digital TV, Market Research, Streaming, UK

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK

66% of UK households have an SVOD subscription
Aug 26, 2021 – BARB has released data from its Establishment Survey for Q2 2021. The survey reveals that the number of UK households with a subscription to any SVOD service is now 18.8 million homes, up from 17.4 million in Q3 2020.
News categories: BARB, Justin Sampson, Digital TV, Market Research, Streaming, UK

Barb awards research contracts for UK TV measurement
Jun 8, 2021 – Barb has awarded long-term research contracts that are fundamental to the delivery of the UK’s television audience measurement reporting system. The new contracts start in January 2024.
News categories: Barb, Kantar, RSMB, Justin Sampson, Advertising, Big Data, Digital TV, UK