Digital TV News: Justin Sampson

BARB makes Netflix viewing reporting widely available
Nov 2, 2022 – Netflix is now included in BARB's UK audience measurement for live and VOSDAL (viewed on same day as live) viewing, known as overnight viewing, as well as consolidated viewing, for viewing over a 7-day, 28-day or any user-defined period.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

Netflix signs up to BARB measurement for the UK
Oct 12, 2022 – Netflix has signed up to BARB's measurement of what people across the UK are watching. For viewing from November 1st, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
News categories: BARB, Netflix, Justin Sampson, Reed Hastings, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

BARB releases Establishment Survey data for the UK for Q2 2022
Aug 4, 2022 – BARB has released data from its UK Establishment Survey for Q2 2022, showing a decline in the number of UK households with access to SVOD services. In Q2 2022, 19.19 million UK homes had access, a decrease of 382k from 19.57 million in Q1 2022.
News categories: BARB, Justin Sampson, Digital TV, Streaming, Subscribers, UK

UK's BARB releases Establishment Survey data for Q4 2021
Feb 17, 2022 – BARB has released data from its Establishment Survey for Q4 2021. In Q4 2021, the number of UK households with access to an SVOD service rose above 19 million for the first time to reach 19.1 million homes (66.9% of households).
News categories: BARB, Justin Sampson, Digital TV, Market Research, Streaming, UK

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK

66% of UK households have an SVOD subscription
Aug 26, 2021 – BARB has released data from its Establishment Survey for Q2 2021. The survey reveals that the number of UK households with a subscription to any SVOD service is now 18.8 million homes, up from 17.4 million in Q3 2020.
News categories: BARB, Justin Sampson, Digital TV, Market Research, Streaming, UK

BARB renews audience data contracts with Kantar
Jun 2, 2021 – BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
News categories: Kantar, BARB, Adam Crozier, Justin Sampson, Advertising, Big Data, Digital TV, UK

BARB issues invitation to tender for five contracts
Sep 23, 2020 – BARB has issued a refreshed invitation to tender which covers five research contracts. The tender process is designed to identify solutions for tracking viewing behaviour throughout the 2020s.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK

BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Streaming, UK