Digital TV News: Justin Sampson

UK's BARB releases Establishment Survey data for Q4 2021
Feb 17, 2022 – BARB has released data from its Establishment Survey for Q4 2021. In Q4 2021, the number of UK households with access to an SVOD service rose above 19 million for the first time to reach 19.1 million homes (66.9% of households).
News categories: BARB, Justin Sampson, Digital TV, Market Research, Streaming, UK

BARB UK adds SVOD and video-sharing platform measurement
Nov 30, 2021 – BARB has upgraded its audience reporting with the introduction of SVOD and video-sharing platform measurement. BARB is now able to measure the reach and total time spent viewing SVOD services through data collected from router meters installed in BARB panel homes.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Market Research, Streaming, UK

66% of UK households have an SVOD subscription
Aug 26, 2021 – BARB has released data from its Establishment Survey for Q2 2021. The survey reveals that the number of UK households with a subscription to any SVOD service is now 18.8 million homes, up from 17.4 million in Q3 2020.
News categories: BARB, Justin Sampson, Digital TV, Market Research, Streaming, UK

BARB renews audience data contracts with Kantar
Jun 2, 2021 – BARB has announced that Kantar has won contracts to continue to deliver audience measurement for the UK TV industry, including expansion to report content ratings and viewing for streaming services.
News categories: Kantar, BARB, Adam Crozier, Justin Sampson, Advertising, Big Data, Digital TV, UK

BARB issues invitation to tender for five contracts
Sep 23, 2020 – BARB has issued a refreshed invitation to tender which covers five research contracts. The tender process is designed to identify solutions for tracking viewing behaviour throughout the 2020s.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK

BARB launches BVOD ad planner for the UK
Jun 16, 2020 – BARB has launched a beta BVOD planner to help agencies and advertisers plan advertising campaigns across BARB-reported commercial broadcasters’ linear channels and VOD platforms in the UK.
News categories: BARB, Justin Sampson, Advertising, Digital TV, Streaming, UK

BARB launches integration with IPA TouchPoints
Mar 10, 2020 – BARB has launched an integration with IPA TouchPoints. This means that all of BARB’s daily audience data can now be analysed by IPA TouchPoints classifications, helping users to understand more about viewers through a wider range of behavioural definitions.
News categories: BARB, IPA, Justin Sampson, Belinda Beeftink, Advertising, Big Data, UK

BARB begins reporting reach and time spent viewing across screens
Jan 21, 2020 – BARB, the UK television audience measurement currency, has begun to report unduplicated programme reach and time spent viewing figures across multiple screens. The new figures are reported on a daily basis across three screens (TV sets, tablets and PCs).
News categories: BARB, Justin Sampson, Big Data, Digital TV, Tablet, UK

BARB issues invitation to tender for major research contracts
Apr 4, 2019 – BARB, the UK TV audience measurement currency, has issued an invitation to tender for two of its main research contracts. The invitation comes as BARB prepares for the challenge of keeping pace with continuing changes in how people watch television.
News categories: BARB, Justin Sampson, Advertising, Big Data, Digital TV, UK