Digital TV News: Kathy Dixon
Viamedia, EMX & partners trial programmatic ad insertion on live cable TV
Dec 18, 2019 – EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.
News categories:
Viamedia, EMX, ENGINE Group, WOW!, CTV Media, Mark Lieberman, Michael Zacharski, Kyle Kreuger, Misty Jensen, Kathy Dixon, Advertising, Cable TV, Content Distribution, Digital TV, USA
Comscore delivers TV audience data to CTV Media
Oct 3, 2019 – Comscore (NASDAQ: SCOR) has announced a partnership with CTV Media to provide audience data for all clients on a regional and national scale. CTV Media provides data-driven media solutions to advertising agencies for linear & connected TV.
News categories:
Comscore, CTV Media, Nancy Beall, Kathy Dixon, Advertising, Big Data, Digital TV, USA
Latest News
- IBC launches virtual event: IBC Showcase
- COVID-19 will accelerate pay-TV revenue decline in Australia
- Unruly expands brand protection with DoubleVerify
- Zixi integrated into Harmonic's cloud based live streaming platform
- Flynet delivers OTT content with Viaccess-Orca DRM in El Salvador
- SonyLIV added to NetRange Smart TV App Store for India
- Phoenix Model Market adds second TV transmitter
- Interra Systems and BuyDRM integrate monitoring with DRM
- Safaricom launches Android TV streaming box
- Sky Q adds smart new features
- Netgem acquires French fibre operator Comcable
- Hybrid tool targets viewers who did or did not watch linear TV spot ads
- SETAR deploys Nordija interactive TV platform in Aruba
- BoFiNet enlists Globecast for OTT service creation in Botswana
- fuboTV secures $20m of financing
- Fraunhofer HHI presents H.266/VVC video coding
- SeaChange leadership extends salary reduction plan
- Growth in TV Panel quotes even higher than expected in July
- DNA selects VisualOn media player for Android TV app
- Mobile to provide 40% of SVOD subscriptions