Digital TV News: Kelly McMahon
StackAdapt and SpotX partner for Connected TV in Canada
Nov 25, 2019 – StackAdapt and SpotX have announced a partnership focused on Connected TV (CTV) inventory and audiences, enabling advertisers to reach Canadian viewers of OTT content. Advertisers working with StackAdapt can now access premium inventory from more than 600 media owners.
News categories:
SpotX, StackAdapt, Kelly McMahon, Michael Shang, Advertising, Big Data, Canada, Digital TV, OTT
OTT video ad spending grows 18X on SpotX platform in 2017
Dec 14, 2017 – SpotX has released figures illustrating explosive growth in global OTT video advertising spend across its platform. The portion of overall ad budgets spent with OTT inventory owners increased from 8% in October 2016 to over 26% of total spend for October 2017.
News categories:
SpotX, Kelly McMahon, Jay Prasad, Adam Lowy, Advertising, Market Research, OTT, Worldwide
Latest News
- Amazon announces new Fire TV devices and redesigned UX
- ENENSYS announces ATSC 3.0 head end for hybrid delivery
- AdLedger pilots OTT video ad deployment using blockchain
- VR market to grow despite pandemic blow to location-based segment
- Graham Media renews with Comscore for TV measurement
- 317 million SVOD subscriptions for the U.S. in 2025
- Clearcable adds Minerva Networks IPTV platform to offering
- Amino helps Colsecor add SENSA OTT to legacy set-top boxes
- 3SS provides technology for STINGTV app from Yes
- Discovery acquires assets of adtech start-up AdSparx
- SimulTV picks Limelight Edge services for global video delivery
- U.S. pay TV suffers historic cord-cutting
- SpotX unveils programmatic solutions for linear Addressable TV
- Sluggish growth expected for pay TV in India
- Vubiquity secures content services agreement with Liberty Global
- TV panel prices could rise by around 10% QoQ in 4Q20
- TV Red Digital chooses Anevia and Viaccess-Orca for ISP TV platform
- Azam TV extends contract and takes additional capacity with Eutelsat
- Comscore expands global Connected TV footprint with Samba TV
- Irdeto brings enhanced security services to Forthnet