Digital TV News: Laura McElhinney
Ampersand automates addressable TV functionality for buyers
Jan 4, 2023 – Ampersand has added automated addressable TV functionality to streamline workflow between buyers and sellers within a footprint that includes Charter Communications, Comcast, Cox, Altice and Verizon.
News categories:
Ampersand, Kalyan Lanka, Laura McElhinney, Advertising, Cable TV, Digital TV, IPTV, Set Top Box, USA
TiVo to provide TV viewership data to Horizon Media
Jul 13, 2021 – TiVo (Nasdaq: XPER) has entered into an agreement for Horizon Media to access its TV viewership data. The data is used by Horizon to drive improved outcomes in media planning, buying, digital retargeting, and measurement.
News categories:
Xperi, Horizon Media, Fariba Zamaniyan, Laura McElhinney, Advertising, Big Data, Digital TV, USA
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