Digital TV News: Laura Nelson
Disney joins Nielsen Addressable TV beta program
Jun 5, 2020 – Disney Media Networks has joined Nielsen's (NYSE: NLSN) Addressable TV beta program. Disney will be able to evaluate Nielsen's addressable TV advertising capabilities and prepare for its commercial launch.
News categories:
Nielsen, Disney, Kelly Abcarian, Laura Nelson, Advertising, Big Data, Digital TV, USA
Project OAR rolls out technologies and showcases Dynamic Ad Insertion at CES
Jan 6, 2020 – Project OAR has announced a series of updates, putting it on track to complete the first stages of its mission, with consensus reached on specifications, software updates heading for VIZIO Smart TVs and the start of major ad engine integrations.
News categories:
Project OAR, Laura Nelson, Dan Aversano, Helen Katz, Zeev Neumeier, Advertising, Big Data, CES2022, Digital TV, USA
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