Digital TV News: Leichtman Research
16% of U.S. adults aged 18-44 have vMVPD-delivered pay TV
Mar 28, 2019 – According to Leichtman Research Group (LRG), 18-44 year-olds account for 71% of adults in the U.S. that have a live streaming vMVPD pay-TV service. Overall, 16% of adults ages 18-44 currently have a vMVPD service – compared to 6% of ages 45 and above.
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Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA
Major U.S. pay TV providers lost about 2,875,000 subscribers in 2018
Mar 6, 2019 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,875,000 net video subscribers in 2018, compared to a pro forma loss of about 1,510,000 subscribers in 2017.
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Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Major U.S. pay TV providers lost ~975,000 subscribers in 3Q 2018
Nov 13, 2018 – Leichtman Research Group has found that the largest pay-TV providers in the U.S. lost about 975,000 net video subscribers in 3Q 2018, compared to a pro forma loss of about 410,000 subscribers in 3Q 2017.
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Leichtman Research Group, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
78% of U.S. TV households subscribe to a pay-TV service
Oct 31, 2018 – Research from Leichtman Research Group (LRG) finds that about 78% of U.S. TV households subscribe to some form of pay-TV service. The percentage of TV households that subscribe to a pay-TV service is down from 86% in 2013, 87% in 2008, and 81% in 2004.
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Leichtman Research Group, Bruce Leichtman, Digital TV, Market Research, USA
69% of U.S. households have an SVOD service
Aug 27, 2018 – Consumer research from Leichtman Research Group (LRG) finds that 69% of all U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu. Among those that have an SVOD service, 63% have more than one of these services.
News categories:
Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA
Major U.S. pay TV providers lost ~415,000 subscribers in 2Q 2018
Aug 13, 2018 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 415,000 net video subscribers in 2Q 2018, compared to a pro forma loss of about 660,000 subscribers in 2Q 2017.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Subscribers, USA
74% of U.S. TV households have at least one connected TV device
Jun 8, 2018 – According to Leichtman Research Group (LRG), 74% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories:
Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA
Major U.S. pay TV providers lost ~305,000 subscribers in 1Q 2018
May 17, 2018 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. – representing about 95% of the market – lost about 305,000 net video subscribers in 1Q 2018, compared to a pro forma loss of about 515,000 subscribers in 1Q 2017.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, Subscribers, USA
12% of U.S. 18-34 year olds have a 'virtual' pay TV service
Apr 9, 2018 – According to Leichtman Research Group (LRG), 18-34 year-olds account for 53% of adults in the U.S. that have a live streaming Internet-delivered pay-TV service (like Sling TV, DIRECTV NOW, PlayStation Vue, Hulu with Live TV, or You Tube TV).
News categories:
Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA
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