Digital TV News: Mark Kopera
Samba TV taps Oracle Moat to measure viewability of CTV ads
Dec 5, 2019 – Samba TV has announced that it has expanded its integration with Moat by Oracle Data Cloud to measure viewability and invalid traffic across its CTV (Connected TV) impressions.
News categories:
Samba TV, Oracle Moat, Marc Bourget, Mark Kopera, Advertising, Digital TV, Streaming, USA, Worldwide
Latest News
- Faurecia-Aptoide and Catappult launch app distribution hub for cars
- 24i supports launch of Philips Hue Sync TV App
- J:COM deploys Qwilt Open Caching solution
- Breezeline Stream TV comes to Cleveland and Columbus, Ohio
- Sale of Millicom to Apollo Global Management and Claure Group in discussion
- Comcast cable video subscribers down 2.034 million in 2022
- Disney strikes streaming measurement deal with EDO
- ITV increases investment in InfoSum
- German study shows high losses from TV piracy
- European Audiovisual Observatory publishes report on media ownership in Europe
- NBA games to be available in VR through Meta Horizon Worlds
- Simply.TV signs metadata deal with YouSee
- Verizon FIOS consumer video subscribers down 80,000 in 4Q 2022
- Unified TV ad measurement to be launched in Finland
- KPN introduces KPN TV+ streaming service
- ENENSYS releases ATSC 3.0 modulator for digital TV transmitters
- iWedia report reveals drivers behind set-top box OS selection
- Fabric acquires Internet Video Archive (IVA)
- MENA pay TV subscriptions to grow by 2 million over next 6 years
- Prime Video and DAZN sign global distribution partnership