Digital TV News: Marla Kaplowitz

NBCUniversal adopts Ad-ID for its One Platform
Jul 22, 2021 – NBCUniversal has announced Ad-ID as its standard for advertisers on its One Platform. From quality control to frequency capping, Ad-ID simplifies and streamlines the ad delivery process while improving the consumer experience.
News categories: NBCUniversal, Ad-ID, Krishan Bhatia, Bob Liodice, Marla Kaplowitz, Advertising, Big Data, Digital TV, USA, Worldwide

IAB & 4A’s release Ts&Cs addendum for long-form video
Jan 4, 2018 – The Interactive Advertising Bureau (IAB) and 4A’s (American Association of Advertising Agencies) have released a set of terms and conditions for long-form video, a key addendum to the standard Ts and Cs, last updated in 2009.
News categories: Interactive Advertising Bureau, American Association of Advertising Agencies, Randall Rothenberg, Marla Kaplowitz, Advertising, NewFronts, USA