Digital TV News: Matt Clark
Comscore and FreeWheel offer ID-free audiences for CTV
Aug 26, 2024 – Proximic by Comscore (NASDAQ:SCOR) and FreeWheel have announced a partnership to support privacy-resilient ID-free audiences for CTV. Paramount is among the first to adopt the new audiences.
News categories:
Proximic, FreeWheel, Paramount, Rachel Gantz, Matt Clark, Leo O’Connor, Sari Applebaum, Advertising, Big Data, Digital TV, Streaming, Worldwide
FreeWheel partners with Lotame in EMEA
Apr 8, 2024 – FreeWheel has announced a partnership with Lotame to expand audience data across its product suite in EMEA using audience data from the Lotame Data Marketplace.
News categories:
FreeWheel, Lotame, Matt Clark, Hunter Terry, Advertising, Big Data, Digital TV, Europe, Middle-East, Streaming
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