Digital TV News: Matt Van Houten
Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories:
Xandr, Matt Van Houten, Advertising, Digital TV, USA
Latest News
- FAST growing quickly in the U.S. and across the globe
- Antenna Hungária partners with mediaClass to launch advanced DTT service
- Verizon teams up with B&O to launch soundbars with Stream TV built-in
- VIZIO adds AVOD content to its WatchFree+ streaming service
- Cross Screen Media provides access to Roku ad platform
- CIMM to develop Guide to Converged TV Measurement Providers in the U.S.
- Operations of Digi Communications in Hungary acquired by 4iG
- OTT revenues poised to surpass pay TV revenues in MENA by 2024
- Astro Malaysia debuts addressable TV advertising with Synamedia
- Kaltura powers Vodafone TV in Germany
- Roku #1 TV streaming platform in Mexico
- ATEME brings HDR10+ support to live transcoding
- BBC iPlayer arrives on PlayStation 5
- BARB UK adds SVOD and video-sharing platform measurement
- Baltcom strengthens position in Eastern Latvia with Microlines acquisition
- ATSC issues RFP for broadcast core network technologies to enhance ATSC 3.0
- Verimatrix launches cybersecurity solution against video piracy
- Agama and Antecna to provide video monitoring and analysis for m:tel
- ViacomCBS and NENT Group to roll out Pluto TV in the Nordics
- Iskon launches OTT service in Croatia with Beenius