Digital TV News: Matthew Kramer
OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories:
OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA
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