Digital TV News: Media Rating Council
MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories:
Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA
Pixalate releases Q2 2024 CTV Ad Supply Chain Trends reports
Aug 13, 2024 – Pixalate has released its Q2 2024 CTV Ad Supply Chain Trends Reports, analysing the state of open programmatic CTV advertising in Q2 2024 across the world and in four global regions.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Middle-East, North America, Streaming
Bitcentral ViewNexa integrates Pixalate Analytics
Jul 23, 2024 – Bitcentral has integrated Pixalate's Post-Bid Analytics and Reporting system into its ViewNexa streaming platform, enabling customers to eliminate wasted ad spend and rectify problems in supply paths.
News categories:
Bitcentral, Pixalate, Scott Alexander, Advertising, Big Data, Digital TV, Streaming, Worldwide
Pixalate introduces CTV ad supply chain reports by platform
Jul 9, 2024 – Pixalate has released reports analysing the state of open programmatic CTV advertising in Q1 2024 across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV devices.
News categories:
Pixalate, Advertising, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, Worldwide
US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories:
Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA
Pixalate releases Q4 2023 CTV ad supply chain trends report
Feb 20, 2024 – Pixalate has released its Q4 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report analyzes the state of open programmatic CTV advertising from October through December 2023.
News categories:
Pixalate, Advertising, Digital TV, Market Research, Streaming, TV OS, Worldwide
Open programmatic CTV ad spend tops $3.2 billion in Q1 2023
Jun 12, 2023 – Pixalate has released its Q1 2023 Global Connected TV (CTV) Ad Supply Chain Trends Report. The report estimates that global open programmatic CTV ad spend was $3.2 billion in the quarter.
News categories:
Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide
Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories:
Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA
Integral Ad Science earns MRC accreditation for CTV viewable impressions
May 18, 2023 – Integral Ad Science (Nasdaq: IAS) has received the industry's first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).
News categories:
Integral Ad Science, Media Rating Council, Kevin Alvero, George W. Ivie, Advertising, Digital TV, Streaming, USA
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