Digital TV News: Media Rating Council

Comscore to provide local advertising currency for NBCUniversal
May 18, 2023 – Comscore (Nasdaq: SCOR) has announced a partnership with NBCUniversal, in which NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement.
News categories: Comscore, NBCUniversal, Jon Carpenter, Frank Comerford, Advertising, Big Data, Digital TV, USA

Integral Ad Science earns MRC accreditation for CTV viewable impressions
May 18, 2023 – Integral Ad Science (Nasdaq: IAS) has received the industry's first accreditation for Connected TV (CTV) video viewable impressions from the Media Rating Council (MRC).
News categories: Integral Ad Science, Media Rating Council, Kevin Alvero, George W. Ivie, Advertising, Digital TV, Streaming, USA

Nielsen's U.S. TV audience measurement receives MRC accreditation
Apr 17, 2023 – Nielsen has met Media Rating Council (MRC) accreditation standards for its National TV Audience Measurement service, once again becoming the only such provider to be accredited by the MRC.
News categories: Nielsen, Media Rating Council, Karthik Rao, Advertising, Big Data, Digital TV, USA

Extreme Reach gains CTV accreditation from MRC
Oct 5, 2021 – Extreme Reach (ER) has received accreditation for CTV Rendered Video Ad Impressions and related Video Play metrics from the Media Rating Council (MRC), as well as a new accreditation for Mobile App.
News categories: Extreme Reach, Media Rating Council, Tim Conley, George W. Ivie, Olivia Devereux, Advertising, Streaming, USA

MRC issues guidance on OTT/CTV and SSAI video measurement
Aug 30, 2021 – The MRC has issued a final version of its updated guidance and best practices document for measurement in OTT and CTV environments, and when Server Side Ad Insertion (SSAI) digital video techniques are used.
News categories: Media Rating Council, Advertising, Digital TV, Streaming, USA

MRC suspends accreditation of Nielsen local TV services
Sep 1, 2021 – The Media Rating Council (MRC) has decide to suspend its accreditation of Nielsen’s National Television and Local People Meter and Set Meter Markets services. The changed status becomes effective in mid-September.
News categories: Media Rating Council, Nielsen, George W. Ivie, Advertising, Big Data, Digital TV, USA

DoubleVerify earns MRC accreditation for CTV solutions
Jul 27, 2021 – DoubleVerify (NYSE: DV) has announced that the company has received Media Rating Council (MRC) accreditation for video filtering, benchmarks, and connected TV (CTV) fully on-screen and completion metrics.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Advertising, Big Data, Digital TV, Streaming, USA

DoubleVerify earns MRC accreditation for CTV measurement
Jan 14, 2021 – DoubleVerify has received Media Rating Council (MRC) accreditation for display and video rendered ad impression measurement and invalid traffic filtration in the Connected TV (CTV) media environment.
News categories: DoubleVerify, Media Rating Council, Mark Zagorski, George W. Ivie, Olga O’Donnell, Advertising, Big Data, Digital TV, Streaming, USA

MRC finalizes Cross-Media Audience Measurement Standards for video
Sep 4, 2019 – The Media Rating Council (MRC) has issued a final version of its Cross-Media Audience Measurement Standards. The document sets forth provisions to guide the measurement of video advertising and content delivered through television, OTT and digital, including both desktop and mobile.
News categories: Media Rating Council, George W. Ivie, Advertising, Big Data, Digital TV, Mobile, Streaming, USA, Worldwide