Digital TV News: Michael Beach
Cross Screen Media provides access to Roku ad platform
Nov 30, 2021 – Cross Screen Media has added a capability for advertisers to access Roku's CTV ad platform, enabling activation on Roku's O&O inventory. In addition, Roku's ACR and Content audience data helps marketers to deliver the right message to the audiences.
News categories:
Cross Screen Media, Roku, Michael Beach, Advertising, Big Data, Digital TV, Streaming, USA
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