Digital TV News: Michael Shields
TripleLift and Zype to bring in-show programmatic ads to CTV
Sep 27, 2022 – Zype and TripleLift have announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms.
News categories:
Zype, TripleLift, Matt Moore, Michael Shields, Advertising, Digital TV, Streaming, Worldwide
Vevo using TripleLift for dynamic overlay ads
Sep 14, 2022 – Vevo has partnered with TripleLift to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels. Vevo’s overlay ads are delivered within contextually relevant content.
News categories:
TripleLift, Vevo, Michael Shields, Natalie Gabathuler-Scully, Advertising, Digital TV, Streaming, Worldwide
TripleLift and Amagi scale 'In-Show' programmatic CTV advertising
Oct 6, 2021 – TripleLift and Amagi have announced a partnership agreement to scale 'In-Show' programmatic advertising. TripleLift integrates brands into TV programs. Amagi plugs that into consumer media platforms.
News categories:
TripleLift, Amagi, Michael Shields, Sudhir Shabad, Advertising, Digital TV, Streaming, Worldwide
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