Digital TV News: Michelle Hulst
Oracle Moat to measure viewability for Samsung Ads
Jun 13, 2019 – Oracle Data Cloud has announced that Samsung Ads will integrate Moat services to measure viewability and invalid traffic for its over-the-top (OTT) inventory across Samsung Smart TV households.
News categories:
Oracle Moat, Samsung, Michelle Hulst, Tom Fochetta, Advertising, Digital TV, OTT, Smart TV, Worldwide
comScore audience segments available through Oracle Data Cloud
Oct 16, 2018 – comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
News categories:
comScore, Oracle, Rachel Gantz, Michelle Hulst, Advertising, Big Data, Digital TV, USA, Worldwide
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