Digital TV News: Michelle Hulst

comScore audience segments available through Oracle Data Cloud
Oct 16, 2018 – comScore has announced an agreement with Oracle Data Cloud to drive audience targeting with TV segments. The new segments allow marketers to reach sought-after personas (e.g., new moms) through Oracle Data Cloud, as well as to target consumers who have viewed specific TV ads.
News categories: comScore, Oracle, Rachel Gantz, Michelle Hulst, Advertising, Big Data, Digital TV, USA, Worldwide