Digital TV News: Misty Jensen
Viamedia, EMX & partners trial programmatic ad insertion on live cable TV
Dec 18, 2019 – EMX and Viamedia have announced the successful trial of Viamedia's QTT cloud-based TV advertising product. QTT uses digital standards to programmatically request and receive ads from an exchange to enable live linear cable TV ad insertion using existing infrastructure.
News categories:
Viamedia, EMX, ENGINE Group, WOW!, CTV Media, Mark Lieberman, Michael Zacharski, Kyle Kreuger, Misty Jensen, Kathy Dixon, Advertising, Cable TV, Content Distribution, Digital TV, USA
Latest News
- TISA deploys Bitmovin Live Encoder to power live sports experiences
- East Asia leading the world in subscription bundling
- Madhive selects Samba TV as audience targeting partner
- Malaysia carries out first 5G live broadcast
- N. American consumers pulling back on entertainment spending
- INVIDI to launch addressable advertising in Thailand with Thaicom and PSI
- Amagi and Phenix offer sub-second latency streaming with SSAI
- Sky Switzerland early adopter of Zattoo's Stream API product suite
- Free Live Sports launches with 100+ free streamed sports channels
- DIRECTV to acquire EchoStar video distribution business
- Fubo launches multiview beta feature on select Roku devices
- Gracenote and Amagi streamline FAST for content publishers
- Bouygues Telecom upgrades automated testing capability with Witbe
- LG and Rakuten TV launch VOD service in Europe
- Slovak Telekom selects MediaKind for next-generation TV headend
- Hallmark and Accedo expand partnership with new streaming service
- Meta introduces Orion augmented reality glasses
- California approves 'click or call to cancel' subscriptions bill
- EU clears Swisscom's acquisition of Vodafone Italia
- Barb extends campaign planning to include discovery+ and Netflix