Digital TV News: Nadya Kohl
Alphonso and PlaceIQ enable location-based TV planning, measurement, and attribution
May 7, 2019 – Alphonso and PlaceIQ have announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's location data, to enable location-aware TV planning, measurement, and closed-loop TV-to-visitation attribution.
News categories:
Alphonso, PlaceIQ, Ashish Chordia, Nadya Kohl, Advertising, Big Data, Digital TV, USA
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