Digital TV News: Neal Richter
IAB Tech Lab releases OTT/CTV ads.txt and app-ads.txt specifications
Dec 15, 2020 – IAB Tech Lab has released for comment its authorized digital sellers list (ads.txt) specification and its mobile app counterpart (app-ads.txt) to address transparency and anti-fraud for Connected TV and OTT inventory.
News categories:
IAB Tech Lab, Amit Shetty, Neal Richter, Bill Simmons, Advertising, Digital TV, Streaming, USA, Worldwide
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