Digital TV News: Olivia Sutherland
Undertone launches CTV ad solution for improved consumer engagement
Jul 27, 2021 – Undertone has launched its High Impact CTV Suite. The suite enables ads to be integrated alongside content, rather than running them during ad breaks, and allows viewers to interact with ads using their remote control.
News categories:
Undertone, Dan Aks, Olivia Sutherland, Advertising, Digital TV, Streaming, USA
Latest News
- Slovak Telekom and T-Mobile CZ upgrade video streaming with 24i
- CTV/OTT expected to be fastest growing media channel in U.S. in 2024
- Red Bee Media provides WWTV program and schedule data to REELZ
- WISI Communications initiates restructuring in self-administration
- Eutelsat distributes LGCC TV channel to Europe and MENA via satellite
- Akamai rolls out NVIDIA-powered Cloud services optimized for video processing
- Sinclair launches 'Broadspan' datacasting platform
- U.S. households report consuming 43.5 hours of video per week
- A1 Group brings Netflix to six more group countries
- Brightcove introduces Smart TV SDKs for Roku, Samsung and LG devices
- Amagi and Argoid AI drive TV program scheduling automation
- KERV and Magnite programmatically deliver AI-powered interactive video ads
- NPAW unveils AI companion for accelerated issue resolution
- Amagi and AD Digital launch MAVTV Brasil FAST channel
- Password sharing crackdowns impacting SVOD churn
- ThinkAnalytics content scheduler integrated with AWS Elemental MediaTailor
- 6G-Datacast.tv announces upgraded mobile ATSC 3.0 receiver
- AIP's SGAI intgerated with castLabs' PRESTOplay video player
- Harmonic media software achieves CNF certification on Red Hat OpenShift
- Agora and EZDRM partner on content protection for live broadcasting