Digital TV News: Paul Ridsdale

ITV to launch shoppable TV in the UK on LG TVs
Jul 7, 2021 – ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The interactive system uses AI technology from TheTake, a contextual product discovery company.
News categories: ITV, TheTake, LG Electronics, Bhavit Chandrani, Paul Ridsdale, Ty Cooper, Mihee Yoo, Pete Markey, Advertising, Digital TV, Smart TV, UK, UX