Digital TV News: Pete Markey
ITV AdLabs launches context-driven ad targeting tool
Nov 10, 2022 – ITV has launched a tool for advertisers - Automated Contextual Targeting (ACT) - providing insights into moods, objects and moments in programmes that can then be used to fine-tune ad campaigns.
News categories:
ITV, Jayesh Rajdev, Pete Markey, Advertising, Big Data, Digital TV, Streaming, UK
ITV to launch shoppable TV in the UK on LG TVs
Jul 6, 2021 – ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The interactive system uses AI technology from TheTake, a contextual product discovery company.
News categories:
ITV, TheTake, LG Electronics, Bhavit Chandrani, Paul Ridsdale, Ty Cooper, Mihee Yoo, Pete Markey, Advertising, Digital TV, Smart TV, UK, UX
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