Digital TV News: Peter Hamilton
Roku brings Shopify checkout to TV streaming
Jul 11, 2023 – Roku (Nasdaq: ROKU) has announced a partnership with Shopify that allows viewers to purchase products from Shopify merchants directly on their TV via Roku Action Ads.
News categories:
Roku, Shopify, Peter Hamilton, Mani Fazeli, Paige Decker, Saaj Parikh, Advertising, Digital TV, USA, UX
Walmart and Roku enable e-commerce in TV ads
Jun 16, 2022 – Walmart (NYSE: WMT) and Roku (Nasdaq: ROKU) have announced a partnership to make TV streaming the next e-commerce shopping destination. Walmart will be the exclusive retailer to enable streamers to purchase featured products fulfilled by Walmart directly on Roku.
News categories:
Roku, Walmart, Peter Hamilton, William White, Advertising, Digital TV, Streaming, USA
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