Digital TV News: Pierre Coppin

Sky Media pilots Shoppable Ads with Sky Mobile
May 7, 2021 – Sky Media has a launched a pilot for its Shoppable Ads proposition with Sky Mobile. Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website.
News categories: Sky Media, Sky, Dan Cohen, Pierre Coppin, Advertising, Digital TV, Mobile, Satellite, UK