Digital TV News: Rod Prosser
Australia's Network 10 and You.i announce app partnership
Oct 10, 2019 – Network 10 has announced a partnership with You.i TV for its broadcast video on-demand app, 10 Play. The plan is to standardise the 10 Play app user experience across video streaming platforms and unlock new ad formats, beyond pre and mid-roll ads.
News categories:
Network 10, You.i TV, Liz Baldwin, Rod Prosser, Jason Flick, Advertising, Apps, Australia, Digital TV, OTT
Network 10 to provide ID-linked addressable segments to advertisers
May 28, 2019 – Network 10 has announced that from 1 July, it will make available multi-platform, multi-device, data-driven segments on its digital sites 10 Play and 10 Daily. The segments will be backed by 10's own first-party data and boosted by 10's partnership with Lotame.
News categories:
Network 10, Rod Prosser, Gareth Tomlin, Advertising, Australia, Big Data, Digital TV, OTT
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