Digital TV News: Sam Bloom
Roku offers partners access to data from its TV OS
Jan 6, 2025 – Roku (NASDAQ: ROKU) has launched Roku Data Cloud, which allows partners to access data from Roku's TV operating system, making planning, optimization, and measurement more transparent.
News categories:
Roku, Miles Fisher, Sam Bloom, Chandra Cirulnick, Krista Panoff, Stuart Schwartzapfel, Advertising, Big Data, Digital TV, TV OS, USA, Worldwide
Simulmedia launches cross-channel TV advertising platform
Feb 1, 2022 – Simulmedia has announced the launch of TV+, a platform for automated planning, buying, activation and measurement that guarantees full audience reach across ad-supported channels on both linear and connected TV in the U.S.
News categories:
Simulmedia, Dave Morgan, Sam Bloom, Advertising, Digital TV, USA
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