Digital TV News: Sarah Henschel

vMVPD subscribers in the U.S. represent 11% of TV households
Feb 22, 2022 – Research from Omdia has found that, at the end of 2021, there were 13.6 million virtual pay-TV subscriptions in the U.S., representing approximately 11% of TV households. Traditional pay TV subscriptions saw a 7% decline.
News categories: Omdia, Sarah Henschel, Max Signorelli, Digital TV, Market Research, Streaming, USA

US media players get on AVOD bandwagon as market revenue soars
Dec 10, 2019 – AVOD service providers in the U.S. are bracing themselves as media giants including Disney+ and Apple TV+ join the latest wave of competitors. These huge media firms are upping the ante, drawn by an increasingly lucrative market, according to IHS Markit.
News categories: IHS Markit, Sarah Henschel, Kia Ling Teoh, Digital TV, Market Research, Streaming, USA