Digital TV News: Sarah Wilson
dataxu debuts TotalTV for Advertisers, spanning linear, connected and addressable TV
Sep 20, 2018 – dataxu has announced TotalTV for Advertisers. TotalTV includes a unified planner for TV that creates buying plans to reach de-duplicated audiences among more than 120 million households, whether viewers are watching linear TV or streaming through any OTT device.
News categories:
dataxu, Sorenson Media, Sandro Catanzaro, James Shears, Sarah Wilson, Advertising, Digital TV, USA, Worldwide
Latest News
- Mediagenix acquires Spideo
- TiVo Broadband now available in Europe
- MediaKind adds content discovery and ad solutions from ThinkAnalytics
- DTVKit adds ATSC 3.0 to its software stack
- Agama enhances streaming quality at Telenor Sweden with Agile Content
- Globecast becomes iQIYI channel development partner for N. America
- Whale TV launches next generation independent TV OS
- Jio expands video content security relationship with Verimatrix
- Netgem expands network of FAST partners
- Edgio files voluntary petitions for Chapter 11 relief
- VisualOn and QUANTEEC partner to advance sustainable streaming
- Vantiva to demonstrate new lineup of AI-powered CPE at IBC
- UKTV chooses XroadMedia to power personalised experiences
- European AVOD and FAST advertising consortium launched
- Channel 4 and Yospace extend SSAI partnership
- FanCode tackles sports piracy with NAGRA
- TOD by beIN MEDIA partners with Harmonic on live sports streaming
- Agile Content partners with GlobalDots on CDN management
- ACCESS to showcase video and in-car solutions at IBC2024
- DELTA Fiber switches to Synamedia for cloud DVR