Digital TV News: Scott McDonald

Conviva publishes first State of Streaming Advertising report
Jun 15, 2021 – Conviva has released its inaugural State of Streaming Advertising report, revealing gaps in how publishers, buyers and consumers perceive streaming ads, and what this means for the streaming ad industry.
News categories: Conviva, Keith Zubchevich, Scott McDonald, Advertising, Digital TV, Market Research, OTT, QoE, Worldwide