Digital TV News: Screenforce
Unified TV ad measurement to be launched in Finland
Jan 25, 2023 – MTV and Sanoma Media have signed a contract with dataBreeders to bring advertising measurement and currency to market, unifying campaign measurement across all broadcast platforms in Finland.
News categories:
Screenforce, dataBreeders, Pure X Media, Anna Lujanen, Andrea Mezzasalma, Advertising, Digital TV, Finland
egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories:
egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide
Latest News
- Comedy most pirated genre of entertainment
- Viaccess-Orca and Broadpeak achieve 3-second latency for live sports streaming
- Globecast powers distribution of 2022 World Cup for New World TV
- Ateme reduces latency to under four seconds for Cyta's OTT channels
- Digiturk deploys Irdeto 360 Video Security Services
- ThinkAnalytics unveils new customer wins
- Netgem to initiate sale of activities other than TV streaming
- Synamedia delivers low latency World Cup streaming for Cellcom
- NEXTGEN TV broadcasting begins in Boston
- SkyShowtime announces line-up ahead of launches in Central & Eastern Europe
- Global online video subscriptions to reach 1.7bn in 2023
- BARB launches API giving clients direct access to viewing data
- Roku makes deal with Warner Bros. Discovery for The Roku Channel
- Trinidad and Tobago selects ATSC 3.0 for DTT
- Faurecia-Aptoide and Catappult launch app distribution hub for cars
- 24i supports launch of Philips Hue Sync TV App
- J:COM deploys Qwilt Open Caching solution
- Breezeline Stream TV comes to Cleveland and Columbus, Ohio
- Sale of Millicom to Apollo Global Management and Claure Group in discussion
- Comcast cable video subscribers down 2.034 million in 2022