Digital TV News: Sophie Madden

VOZ to become Australia's trading currency from 29th December 2024
Jul 25, 2024 – OzTAM has announced that Virtual Australia (VOZ), the most complete picture of Total TV viewing, will become Australia's trading currency from 29th December 2024.
News categories: OzTAM, Nielsen, Virtual Australia, Karen Halligan, Alicia Olson-Keating, Sophie Madden, Sam Buchanan, Josh Faulks, Donna Lennox, Advertising, Australia, Big Data, Digital TV

IAB Australia appoints Ipsos as digital audience data supplier
Aug 31, 2021 – IAB Australia has appointed Ipsos as the industry's supplier for the planning, buying, and reporting of digital audience measurement data in Australia. The appointment is for a three-year term commencing in Q2 2022 with the launch of Ipsos iris.
News categories: Ipsos, IAB Australia, MFA, OzTAM, Simon Wake, Gai Le Roy, Natalie Stanbury, Sophie Madden, Doug Peiffer, Advertising, Australia, Big Data, Digital TV