Digital TV News: Stefan Raum
MMS and GfK close-in on Total Video Ratings Currency in Sweden
Jun 2, 2017 – MMS – which measures the moving image in Sweden – has released its digital ad ratings service. The service covers video advertisements on broadcasters’ websites and apps viewed across PC, smartphone, tablet and smart TV. It is built upon GfK’s data integration and data science capabilities.
News categories:
GfK, MMS, Stefan Raum, Magnus Anshelm, Big Data, Digital TV, Market Research, Mobile, Sweden
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