Digital TV News: Todd Gordon
Adobe integrates LiveRamp to power people-based TV campaigns
Jul 31, 2018 – LiveRamp (NASDAQ: ACXM) has announced that Adobe (NASDAQ:ADBE) is integrating LiveRamp’s IdentityLink for TV. This enables advertisers to engage in addressable TV advertising using the same audiences they already deploy through Adobe while unlocking household-level insight.
News categories:
LiveRamp, Adobe, Allison Metcalfe, Todd Gordon, Advertising, Big Data, Digital TV, USA, Worldwide
Adobe Advertising Cloud selects TVSquared for TV analytics
Mar 26, 2018 – TVSquared has been chosen by Adobe Advertising Cloud to provide same-day TV analytics and optimization insights for its clients. Customers can use TVSquared’s data to see how TV campaigns are driving online responses.
News categories:
TVSquared, Adobe, Jo Kinsella, Todd Gordon, Advertising, Big Data, Digital TV, Worldwide
Latest News
- Comscore adds CTV measurement for Indonesia and Malaysia
- MediaTek adds Fraunhofer MPEG-H Audio to Smart TV SoCs
- Vault AI selects Whip Media global audience engagement data
- TVCoins launches white-label FAST platform with viewing incentives built-in
- NAGRA and AIHunters partner on automated ad insertion
- RemoteMeeting video conferencing now available on LG Smart TVs
- Nielsen to measure NFL Thursday Night Football on Prime Video
- Paramount+ subscription bundled into Walmart+
- SVOD subscriptions in Africa to triple by 2027
- UK's Ofcom releases Media Nations 2022 report
- Amagi to power VIDAA's global FAST service expansion
- SEI Robotics and 3SS power Tele2 Tv Hub Mini dongle
- Global installed base of smart home devices exceeds 2bn in 2022
- HBO Max to be available to KPN's broadband, TV and mobile customers
- Major U.S. pay TV providers lost ~1,925,000 subscribers in 2Q 2022
- Pay TV revenues in Australia to continue to decline
- Samba TV enters Spanish market via partnership with Smartclip
- Ad-supported Disney+ tier to launch in the U.S. on December 8th
- Foxxum launches RDK-based OS for Connected TVs
- Gracenote enables optimized program metadata distribution