Digital TV News: Tom Cox
Cadent expands TV identity graph partnership with Premion
Feb 2, 2021 – Cadent has announced that its cookieless matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.
News categories:
Cadent, Premion, Tim Jenkins, Tom Cox, Advertising, Big Data, USA
TEGNA extends partnership with FreeWheel
Jan 7, 2021 – TEGNA (NYSE: TGNA) and FreeWheel (Nasdaq: CMCSA) have announced a multi-year deal to further transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.
News categories:
FreeWheel, TEGNA, Premion, Ian Banks, Kurt Rao, Tom Cox, Advertising, Digital TV, Streaming, USA
Cadent acquires 4INFO
Jan 2, 2020 – Cadent has announced the acquisition of 4INFO to expand its cross-screen solutions for U.S. national advertisers. 4INFO's data activation platform incorporates patented audience graph technology that resolves multiple TV devices back to a household.
News categories:
Cadent, 4INFO, Nick Troiano, Tom Cox, Advertising, Big Data, Digital TV, MandA, USA
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