Digital TV News: Tom Sly
LiveRamp launches enhanced TV platform
Oct 12, 2021 – LiveRamp (NYSE: RAMP) has added streaming inventory forecasting and data collaboration to its TV platform enabling media sellers and advertisers to collaborate, activate, and quantify media campaigns across all TV inventory.
News categories:
LiveRamp, Jay Prasad, Advertising, Digital TV, USA
Xandr introduces premium video inventory catalog
Sep 30, 2021 – Xandr has launched its Premium Video Catalog, providing access to over 1,400 one-to-one video and CTV inventory deals and over 2,500 off-the-shelf audience deals across North America.
News categories:
Xandr, Alex Chatfield, Kyle Brennan, Tom Sly, Advertising, Digital TV, Streaming, USA
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