Digital TV News: Verica Djurdjevic
Channel 4 launches real-time bidding on All 4
Aug 23, 2021 – Channel 4 has launched All 4 Private Marketplace, enabling brands to buy digital advertising space around All 4's 14,500 hours of premium content via private programmatic auction for the first time.
News categories:
Channel 4, Verica Djurdjevic, Advertising, Digital TV, Streaming, UK
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
Latest News
- Evoca integrates Sling TV into Nextgen TV service
- Penthera improves streaming quality with intelligent buffering
- Roku and Walmart launch onn. Roku TV models in Canada
- Banijay Rights collaborates with Amagi to go FAST
- Bitcentral streaming solution selected for Rewarded TV
- Bezeq signs distribution agreement for Disney+
- Synamedia acquires content discovery platform provider, Utelly
- Gracenote launches Streaming Channels Data
- Mongolia's Univision selects end-to-end solution from Viaccess-Orca
- TV5MONDE expands global reach with Harmonic cloud streaming
- SUPER RTL launch TOGGO multiscreen service enabled by 3SS
- 24i launches 24iQ personalization and recommendations service
- Great Wall Motor selects ACCESS-powered IVI system from BEAN TECH
- Infovista enables user experience testing for OTT and 5G apps and services
- UAE TV viewership research launched at CABSAT 2022
- Another record month for U.S. streaming in April
- Global OTT revenues to grow to $224 billion in 2027
- Conviva data shows double digit streaming growth worldwide
- Nielsen deduplicates audiences across Smart TV and streaming providers
- 605 extends agreement to use VIZIO ACR data